View The Success Story Of Inox Leisure : A Media & Entertainment Company

Challenges faced by Inox Leisure: Read More

Inox Leisure is a leading multiplex  chain In India . They were facing several challenges related to digital advertising :

Ad Fraud: The company was repeatedly loosing out on a lot of revenue because of fraudulent ad impressions for example , bot traffic and click farms.

Lack Of Transparency: The complexities prevalent in the digital Advertising eco-system made it very cumbersome for the company to track the actual reach and impact of their campaigns.

Ad Viewability: Inox Leisure wanted its Ads to be shown to real users and not just served on pages that  were not even viewed.

 

 

Our Services : Read More

They approached our marketing agency to find a solution to this revenue revenue draining challenge they faced . ZoomUp Medias, experienced performance marketers suggested a blockchain based solution to meet with these challenges in the most efficient manner.

Blockchain Integration:Implementing blochchain technology to create an immutable record of ad transactions and impressions became the core of our performance marketing strategy .

smart Contracts : Our digital marketing comapny in Gurgaon brought into force, smart contracts to automate the tasks of ad verification and payment processes empowering Inox with increased transparency and security.

Ad Fraudulent detection:Our Advertising company in Gurgoan leveraged block chain”s decentralized nature to detect and at the same time prevent fraudulent Ad placements and activities.

Our Execution : Read More

Our Digital marketing company in Gurgaon implemented blockchain solution by taking the following measures:

we integrated Inox Leisures existing ad platforms to the blockchain network.

we crafted smart contracts for them that would automatically verify ad impressions and release payments only for genuine and real interactions .

We integrated blockchain based fraud detection algorithms to identify and flag down suspicious ad traffic.

 

Results Achieved: Read More

Through our marketing agency in Gurgaon and its team of T-Shaped digital strategists and thinktanks , implementation of blockchain ad transparency , Inox Leisure experienced a remarkable decrease in fraudulent ad impressions resulting in a higher ROAS. 

Our digital  marketing company in Gurgaon empowered them to maintain a clear and verifiable record of their Ad transactions and increased transparency . This resulted in enhanced trust factor amongst their partners as well.

Increased Ad Revenue: Our marketing company in Gurgaon helped Inox Leisure to increase their Ad revenue by reducing ad frauds and improving transparency . This way Inox Leisure was able to attract more clients wanting to put up their ads with Inox Leisure as more trust was built amongst Inox Leisure and their clients.

Our Ad agency in Gurgaon by implementing blockchain technology into their eco system empowered them to protect the sensitive Ad data of theirs from unauthorized access or manipulation .

ZoomUp Media , Digital marketing Company In Gurgaon Helped Inox Leisure With A More Efficient & Transparent Advertising Eco-system By Leveraging Our Unique Solution Of Blockchain Technology

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Increased Transparency

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Enhanced Brand Reputation

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Improved Ad Visibility

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